Alia Bhatt is the first Indian actor to join the global fandom of Mandarin Oriental Hotel Group.
The campaign connects Mandarin Oriental's brand icon - The Fan - with international celebrities, including 10 Oscar winners, who stay at the group's hotels, it said in a statement.
Alia Bhatt is the latest celebrity to feature in Mandarin Oriental's globally acclaimed ad campaign "I am a fan".
The actor recently landed a spot in Netflix's global top 10 films, as well as starring in a major international Hollywood production, Heart of Stone, which will open in 2023.
The campaign connects Mandarin Oriental's brand icon - The Fan - with international celebrities, including 10 Oscar winners, who stay at the group's hotels, it said in a statement.
In appreciation of their support, the group donates to each celebrity's charity of choice. She said that Alia has chosen Salam Bombay Foundation, a humanitarian organization for teenagers.
The campaign will be launched in October and November, with posters of Alia displayed at airports in Doha, Geneva, Istanbul, Tokyo, Los Angeles, Madrid, Milan and Paris. This will be complemented by a press campaign in Asia, Europe and America in November and December.
Mandarin Oriental fans include Morgan Freeman, Adam Scott, Helen Mirren, Dev Patel, Lucy Liu, Cecilia Bartoli, Sir Andy Murray and Stanley Tucci.
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